B2B sales today is characterized by a number of key factors, among which the customer's and clientele's demanding tendency is especially emphasized, and the choice of bidders more than ever before, is particularly important. This means that every sales professional will surely meet the conditions under which they will be placed for potential co-operation that goes beyond the framework of a possible and acceptable one. Knowing how to succeed in such circumstances and knowing how to continue positive communication to the ultimate solution without endangering your own interests and meeting the maximum wishes and needs of the other side - this is an assertive communication.

Training content:

1. What is assertiveness in b2b sales?

In the complex B2B sales environment of today, it is necessary to know how to express their ideas, opinions and thinking freely and regularly while at the same time respecting the rights of others - the right of the customer and the client as well as their own. In accordance with these two needs, a new skill has emerged - assertiveness (in sales).

2. Use of assertiveness in b2b sales

When people are able to express themselves freely and without fear, more ideas can be expressed which leads to increased creativity and productivity. The company has more benefits than employees who are capable of communicating, discussing, and capable of reviewing any system, process or concept, and even thinking of a customer/client.

3. Assertive behavior in b2b sales in relation to active and passive behavior

Participants will learn how, using simple techniques from this training, everyone can counteract aggressive customer behavior and at the same time express their own opinion.

4. How to assertively communicate in sales?

In this part of the training, the participants will learn verbal and nonverbal communication techniques that will help them deliver the sales message and express them in a way that will help achieve maximum sales results.