Speaking in business terms, added value is a quality of every service, product and sales offer extending the basic value of the offer. It can be a positive technical feature, procedure or a service quality level the customer did not expect. Added value adds to the basic value of the offer and makes it stand out among the competition, providing a better chance for winning and keeping a targeted customer. Speaking in terms of the current market, it is very difficult to achieve successful sale without an added value! Participation of management, sales and marketing team is recommended, as well as all key employees of the company, either in direct or indirect contact with the customers.

The goal of the RE – selling workshop is:

RE – generate own considerations about the subject of added value in sales;

RE – program selling methods, selling processes and procedures in the company, to place added values in the centre, in order to attract new buyers and keep the existing ones;

RE – define sales added values according to the market situation.

Thematic units of the workshop:

“Acknowledging our added values”

An analysis of current added values in the offer of the company is conducted in this part of the workshop, in the way the sales employees understand them. Current methods of communicating these added values toward the buyers will be analysed, as well as how important the employees hold them to be.

“Analysing the triangle: our situation on the market/target group/competition”;

Employees will, using dedicated tools, analyse the state of their own market position compared to the market in general, as well as the targeted group of clients and competition.

“Strengthening our uniqueness”

Through group work and brainstorming sessions, employees will define new added values in the sales and strengthen the existing ones.

“Re-selling workshop” directs a newly created positive strength and energy of all participants towards actual challenges and the final goal – a new and stronger selling zest!