Danijel Bićanić started his career as a sales trainer in 2003.

In 2007, he established Bićanić consulting and, from the beginning, focused on realistic sales education.

From 2007 to 2014, he worked almost exclusively as a field sales trainer accompanying salespeople in everyday work in over 60 different industries, attending more than 5,000 B2B sales meetings.

Since 2009, Bićanić Consulting has been cooperating with companies from the region (Slovenia, BiH, Serbia, Macedonia, Montenegro, Kosovo, Hungary…).

Since 2015, Danijel has been working as a sales trainer with fluent knowledge of German and English in the EU market (Germany, Switzerland, Austria, Portugal, Czech Republic…).

In the 14 years of Bićanić Consulting’s existence, more than 350 companies have collaborated with Danijel Bićanić on sales business improvement project. In that period Danijel trained more than 10.000 salespeople and held more than 1.500 workshops.

He is the author of three books on sales and business skills.

He is a Certified Coach (AoEC), Facilitator (AoPL), and SDI Trainer.

Always aware of the importance of systematic development of his sales team, he constantly worked with members of the sales team through 1 on 1 training, group training, mentoring, and shadowing, and thus mastered the practical side of internal sales training. Over the years, he has attended a large number of other sales training and seminars, which finally created a spark of interest for the future career of a trainer in B2B sales.

He achieved this goal in 2019 when he joined the team of Bićanić Consulting. Nikola is guided by the following idea: to connect the world of real B2B sales with practical sales education that will bring measurable results in the development of sales professionals.

So far, Nikola has held training and workshops in the Food&Beverage industry, the Pharmaceutical industry, the Electricity industry, and the Beauty industry.

Ana holds a Master’s degree in English and Croatian from the Faculty of Philosophy in Split and is a certified court interpreter for both languages. She has been an entrepreneur since 2013 when she founded Translector, a company specializing in education, sales and communication training, and translation services.

Her methodology combines sales psychology, advanced communication techniques, and practical experience across various industries. She also developed the TRANSLECTOR method, which focuses on accelerated language learning and building confidence in speaking—both essential skills for successful sales.

As a lecturer and consultant, Ana has worked with numerous organizations, including Coca-Cola HBC Croatia, the Museum of Illusions, Infinum, Grawe, Marsh Ltd., the Ministry of Economy, and many others.

As a mentor at TEDxZagreb, she helped speakers improve their presentation skills. Ana also shares her expertise as an external collaborator at the Faculty of Kinesiology in Zagreb.

Whether working with experienced sales teams or entrepreneurs just starting to develop their sales skills, Ana helps participants view sales not as pressure, but as an opportunity to build relationships and create value. Sales isn’t a necessary evil – it’s a skill that can be learned, perfected, and used for long-term business success.